Matcha Origins and Story

Matcha traces its roots to China during the Song Dynasty (10th century), where tea leaves were ground into powder before brewing. It wasn't until the 12th century that Japanese monk Eisai introduced this practice to Japan, where it was embraced and refined. The Chanoyu, or tea ceremony, made Matcha a central element, celebrating not only the drink but also meditation, simplicity, and harmony.

The Production: A Meticulous Process

Matcha is crafted from tea leaves (Camellia sinensis) through a unique method:

• Shading: A few weeks before harvest, tea plants are covered with mats or tarps, reducing sunlight. This stimulates chlorophyll production, intensifies the green color, and reduces bitterness.
• Harvesting: Only the youngest leaves are handpicked for their tenderness and nutrient richness.
• Processing: The leaves are lightly steamed to preserve their vibrant color and delicate flavors, then dried.
• Grinding: The dried leaves, called tencha, are delicately stone-ground into an ultrafine powder.

Matcha Grades

Not all Matcha is created equal. Its quality varies by the origin of the leaves, processing care, and fineness. There are three main grades:

• Ceremonial: Used for tea ceremonies, this is the finest Matcha with complex aromas.
• Premium: Perfect for daily consumption, it retains great aromatic richness.
• Culinary: Ideal for baking, smoothies, or creative recipes.

Health Benefits of Matcha

Matcha is a powerhouse of nutrients and antioxidants, offering:

• Rich in Catechins: Powerful antioxidants that protect cells from oxidative stress and may help prevent certain diseases.
• Energy Boost: With natural caffeine, Matcha provides a stable and sustained energy lift without jitters.
• Relaxation: Thanks to L-theanine, a unique amino acid, it induces calmness while enhancing focus.
• Detox Support: Its high chlorophyll content makes it an excellent detoxifier.
• Metabolism Support: It may aid in weight management with its fat-burning properties.

How to Prepare the Perfect Matcha

Preparing Matcha is an art:

1. Sift 1–2 grams of Matcha into a bowl to avoid clumps.
2. Add 70–100 ml of hot water (70–80°C).
3. Whisk vigorously with a bamboo whisk (chasen) in a “M” motion until frothy.

Matcha Beyond the Cup

Matcha’s versatility extends beyond a simple beverage:

• Pastries: Madeleines, financiers, and marble cakes.
• Desserts: Ice cream, mousses, and tiramisus.
• Beverages: Lattes, smoothies, and cocktails.
• Savory Dishes: Perfect for sauces and marinades.

Matcha and Chocolate Pairing

White and dark chocolate pair beautifully with Matcha, balancing sweetness and bitterness. Enjoy a square of dark chocolate with a cup of Matcha for an unparalleled gustatory experience.

Why Are Matcha Fields Covered?

Shading is crucial for producing high-quality Matcha:

1. Boosting Chlorophyll: Shading increases chlorophyll production, enhancing the vibrant green color.
2. Reducing Bitterness: Less sunlight results in lower tannin levels, creating a sweeter taste.
3. Preserving L-Theanine: Shading ensures high amino acid levels, adding umami flavor and relaxation properties.
4. Enhancing Nutritional Value: Shaded leaves are richer in antioxidants, vitamins, and minerals.

Louvins’ Matcha Experience

At Louvins, Matcha is more than a tea—it's an art. Our curated selection offers something for everyone:

• Shizuka 45: A slightly bitter and intense Matcha, ideal for meditation moments.
• Kiyomi 65: Balanced sweetness and texture, perfect for refined and soothing sips.
• Miyabi 75: Elegance and richness, with harmonious grassy and sweet notes.
• Kofuku Premium 90: The pinnacle of our collection, subtle and silky with a burst of umami.

The Louvins Selection Artistry

Each Matcha is rigorously selected with an emphasis on:

• Origin: From renowned regions like Uji, Kagoshima, and Shizuoka.
• Craftsmanship: Artisan techniques, shaded cultivation, and stone grinding.
• Quality: Vibrant powders with rich chlorophyll and nuanced flavors.
• Sustainability: Organic-certified options showcasing our commitment to the environment.

Discover the Matcha Louvins collection, where tradition meets excellence, and embark on a sensory journey that celebrates the elegance of Japan and the art of French living. Ready to explore Matcha Louvins?